Robertson overseas Capitol Records’ reissue campaign for all eight of The Band’s original albums. In addition to supervising the remastering and remixing, he personally oversees the selection of all previously unreleased material to be included with each release.

Life & Times, CBC-Television’s premier biography series, airs Road Songs: A Portrait of Robbie Robertson. Directed by Bruce McDonald (Highway 61, Hard Core Logo, Claire’s Hat), the documentary traces Robertson’s history from the streets of Toronto to stages around the world to his role at DreamWorks Records.

The first-ever Grammy for Native American Album of the Year is awarded to XIT (Crossing of Indian Tribes) for Gathering of Nations Pow Wow. Robertson plays a pivotal role in garnering mainstream attention for the efforts of the Native American Music Association to secure recognition by The Recording Academy for artists in this genre.

Music industry legends David Geffen and Mo Ostin convince Robertson to join DreamWorks Records as Creative Executive. Robertson, who persuades Grammy Award winner Nelly Furtado to sign with the company, is actively involved with film projects and developing new artist talent, including signings of Boomkat, Daniel DeBourg, eastmountainsouth and singer-songwriter-pianist Dana Glover.

Robertson reflects on the break up of The Band, his solo career and his Native American roots in VH1’s Behind The Music: Robbie Robertson.

The Classic Albums series, which airs on VH1 and BBC, explore the making of some of rock’s most popular and influential records. The story behind The Band’s self-titled and enormously successful sophomore LP is told through a vivid collection of performance footage and interviews with members of The Band, Eric Clapton, George Harrison and Don Was. Classic Albums: The Band is available on Rhino Home Video.

Robertson receives a prestigious Lifetime Achievement Award from the National Academy of Songwriters.

Executive soundtrack producer Robertson hears a demo of “Change The World” and sends it to Clapton as a suggestion for the soundtrack to Phenomenon, staring John Travolta. He then enlists Babyface to produce the track. “Change the World” wins 1997 Grammy Awards for Song of the Year and Record of the Year.

The Band is inducted into the Rock & Roll Hall of Fame and performs live at the induction ceremony..

At the Juno Awards (the Canadian version of the Grammy’s), Roberton’s self-titled solo debut wins Album Of The Year; Robertson and Daniel Lanois earn Producer Of The Year; and Robertson is awarded Best Male Vocalist. In addition to Robertson’s virtual Juno sweep, The Band is also inducted into the Juno Hall of Fame. He reunites with The Band (minus Helm) for the first time in a dozen years with a performance at the awards.